Adventures In Framing: 7 Things Not To Do

7 Things Not To Do

  1. Don’t get good at arguing well — get good at speaking differently
  2. Don’t remind people of the things you want them to forget — see #4
  3. Don’t reinforce these three default cultural models/mindsets: Individualism, Fatalism, Us vs Them
  4. Don’t try to bust myths — see #2
  5. Don’t use unframed data — numbers don’t speak for themselves
  6. Don’t message around crisis — balance urgency with efficacy
  7. Don’t rush — being sensitive to your audience and their needs is time
    well spent

Practicing Frame Choices in Northern Michigan

Unleashing the Power of Explanation

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Manitoba made now proud Michigander living in Traverse City. Dad, husband, community organizer and founder of Carter's Compost, Norte, and Good Works Lab.

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Ty Schmidt

Ty Schmidt

Manitoba made now proud Michigander living in Traverse City. Dad, husband, community organizer and founder of Carter's Compost, Norte, and Good Works Lab.

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